Over 75% of trials fail because they don’t meet their recruitment goals, we were compelled to develop a breakthrough solution.
CTRx is a product that works across the full marketing spectrum to help clients dramatically accelerate trial close-out while achieving diversity targets.
Each trial is unique; CTRx customizes each program via a human-first marketing lens leveraging an integrated, AI-supported, analytics-powered approach.
Translation of data & research into insights that inform audience, brand & media planning
Development of strategic approach; creation of brand narrative, campaign & visual brand language
Development of online & offline experiences designed to support the candidate journey
Reaching & converting audiences via advertising, PR, digital, grasstops, guerilla & social media
Leveraging analytics, insights, & human connections, we target diverse audiences reflecting sought-after communities.
Optimization & reporting of spend, performance & ROI against benchmarked KPIs